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Direct Response Consumer Products Company

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The Situation

A $45 million Direct Response Consumer Products company. It sold products directly to consumers through various media.

As a result of declining profitability, litigation with former partners, and investigations by the FTC, the Company sought protection from creditors under Chapter 11 of the U.S. Bankruptcy Code.

How We Advised

Engaged to serve as the Company’s financial advisor to assist it with managing the bankruptcy process, developing forecasts, assisting with the development of a plan of reorganization and disclosure statement, and assisting with negotiating with the various parties of interest in the Company. The emergence plan called for the majority owners of the Company to retain a significant portion of the equity in the emerged Company, and to resolve the ongoing government and litigation issues. The Company emerged with new equity capital and an opportunity to rebuild its franchise.

Key Contact

Brian F. Gleason, CTP 
Senior Managing Director 
Strategic Advisory Practice 
+1 610 659 8118 
[email protected] 

Related Practice Areas

> Bankruptcy Advisory 
Navigating bankruptcy is inherently complex, often involving struggling businesses, litigation, incomplete or inaccurate financial records, potential fraud, and other challenges, in addition to strict court-mandated processes. Our experienced team of turnaround and restructuring experts seamlessly guides clients throughout the process to optimize outcomes for lenders, creditors, shareholders, and employees. 

 

> Turnaround and Restructuring Services 
Navigating the many challenges confronting a company in transition requires an operationally focused approach that looks beyond the balance sheet to minimize further degradation and build a path to sustainable growth. Drawing upon decades of experience in the turnaround space, we help companies in transition identify practical strategies to improve profitability and liquidity for immediate relief, while concurrently developing and executing a comprehensive turnaround plan for long-term, sustainable value creation. 

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