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Sam Franco-DeWitt, PhD

J.S. Held’s Inaugural Global Risk Report Examines Potential Business Risks & Opportunities in 2024

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Dr. Sam Franco-DeWitt has over 15 years of experience conducting research on topics of human cognition, brain imaging, risk behavior, user experience, and decision-making. Leveraging this experience, he provides consulting and expert services in human factors and user experience domains. Dr. Franco-DeWitt has designed and tested products across multiple industries, including neurotechnology, finance, sports, and virtual reality. Using brain-imaging techniques, Dr. Franco-DeWitt provides unique insights into the user and consumer experience.

Prior to joining J.S. Held, Dr. Franco-DeWitt was a senior scientist at Exponent, Inc., where he led proactive (user experience) projects for Fortune 500 companies. Prior to his time at Exponent, Dr. Franco-DeWitt was the Senior Director of R&D at Optios Inc., where he developed neurotechnology leveraged in the finance and sports industries. He completed his postdoctoral fellowship at the Icahn School of Medicine at Mount Sinai Hospital. Dr. Franco-DeWitt has published more than ten articles in peer-reviewed scientific journals.

Dr. Franco-DeWitt engages in the development, management, and execution of human factor/user experience studies in J.S. Held’s state-of-the-art scientific user research labs. Leveraging his expertise in experimental design, project management, data collection (including brain imaging, psychophysiological, survey, observational, focus group, and product testing), and advanced statistics, Dr. Franco-DeWitt provides impactful and actionable insights to clients.

Key Expertise

  • Human Factors Analysis
  • User Experience Research
  • Risk Behavior Analysis
  • Neuroscience
  • Neurotechnology/BCI
  • EEG/fMRI Acquisition & Analysis