Information Governance & Data Privacy Consulting

AdTech Data Privacy & Compliance

J.S. Held’s Inaugural Global Risk Report Examines Potential Business Risks & Opportunities in 2024

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We help organizations to establish proper data collection procedures, document data flows, and develop third party risk management processes to protect the privacy of clients and website visitors.

Our experts provide specialized advisory in both proactive protection of Personal Identifiable Information (PII) and reactive response and litigation support in instances of data breach or improper disclosure.

We leverage a deep understanding of privacy considerations, as well as extensive digital forensics and code analysis expertise to help clients implement appropriate data collection and risk-mitigation solutions, either as part of proactive measures or in support of class-action litigation specific to tracking tech issues.

Our Services
  • AdTech & Privacy Compliance Advisory
  • Chatbot / AI Advertising Compliance
  • Cookie & Consent Management Technology Consulting
  • Data Mapping & Risk Analysis
  • Data Subject Access Requests (DSARs)
  • Digital Advertising, Website & Application Risk Assessments
  • Forensic Data Collection & Analysis
  • HIPAA Advertising Compliance
  • Litigation Readiness & Support
  • Pixel Tracking Privacy & Compliance
  • Privacy & Cybersecurity Readiness Assessment
  • Privacy Notice Development Support
  • Software & Code Analysis
  • Third-Party Tracking Privacy Advisory
Our Professionals
  • AdTech Consultants & Advisors
  • Certified eDiscovery Experts
  • Cyber Security & Investigations Experts
  • Data Analysts
  • Data Privacy & Compliance Consultants
  • Digital Forensics Experts
  • Former Federal Law Enforcement Agents
  • Former Practicing Attorneys
  • Information Governance Experts
  • Investigative Due Diligence Consultants
  • Management Consultants
  • Medical Billing & Clinical Coding Experts
  • Network Security Experts
  • Risk Advisory & Compliance Experts
  • Sanctions & Regulatory Experts
  • Security & Risk Management Experts
  • Source Code Analysts (HTML & Javascript)
  • Strategic Communicators
  • Technology Consultants
Proactive Services

Privacy-related concerns have become increasingly prominent with the widespread use of third-party tracking tools such as tracking pixels, cookies, and mobile attribution tied to website-related mobile device applications. These advertising technology (AdTech) tools can collect Personal Identifiable Information (PII) and other sensitive data.

Understanding the highly sensitive nature of client data, we help organizations to improve company websites to protect customer privacy and mitigate the risks associated with AdTech tools. Our team can track technology on our clients’ websites by implementing compliance programs and safeguards. We identify the best configuration options for companies and develop effective risk management strategies that ensure compliance with regulatory frameworks, including HIPAA and other privacy laws, to avoid litigation, regulatory scrutiny, and fines.

As part of our proactive service offerings, we help clients analyze the impact on personal information processed by tracking & AdTech technologies, assist organizations in incorporating proper collection notices and risk-mitigation solutions, document data flows, and develop third party risk management processes to maintain regulatory privacy compliance for visitors and users of an organization’s website and applications.

Reactive Litigation Support & Remediation

For reactive litigation needs involving allegations of improper disclosures or potential transfer of personal information to third parties, our team utilizes bespoke and industry-recognized technologies to help identify, defensibly preserve, analyze, and formally report on tracking tech usage.

We also advise on gaps in compliance measures and work with key stakeholders and outside counsel to adjust policies, procedures, and technology, providing solutions that mitigate risk and demonstrate compliance with data protection laws. These include, but are not limited to, setting up cookie banner settings, disclosure notices, configuration or exclusion settings in tracking tool dashboards, and other related remediations.

Discovery, Preservation & Analysis

If litigation does ensue, or in anticipation of litigation, we assist clients in privacy-related class actions by providing defensible guidance. Our expert services and overall end-to-end discovery efforts include identification, data collection, analysis, and expert reporting of AdTech-related content (both front-facing to users/customers as well as back-end code, related artifacts, logs, and databases).

Through forensic preservation, we capture data sources including, but not limited to:

  • Website page URLs, including underlying HTML and JavaScript code as well as configuration settings stored in third-party tracking dashboards
  • Cookie and pixel firings during mock scenario click-throughs (clicking hyperlinks, filling out open fields such as “Request an Appointment,” etc.) in defensible, containerized formats that can be later analyzed or provided to other parties such as opposing counsel
  • Mobile device tracking artifacts and assessment of opt-in/opt-out settings in mobile apps and related browsing sessions
  • Pixel codebase and any changes to the codebase
  • Related logs such as Internet Information Services (IIS) server logs which may contain identifying user information such as user IPs, browsers, devices utilized, etc.
  • SDKs for mobile apps to view opt-in/opt-out settings and related mechanisms of action
  • Other data sources specific to a given organization
Related Insights

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